Privacy Policy

Last updated: 28 October 2026

This Privacy Policy explains how NOVALYNT TECHNOLOGIES LTD ("NOVALYNT", "we", "us", "our") collects, uses and protects personal data when you visit novalynttech.com or submit information to us through this website.

1. Who We Are

NOVALYNT TECHNOLOGIES LTD is a company registered in England and Wales, company number 17420277. For the purposes of UK GDPR, NOVALYNT TECHNOLOGIES LTD is the data controller for personal data collected through this website.

2. What Information We Collect

We collect the following categories of personal data when you interact with this website:

• Contact and enquiry data: name, business email address, company name, company website, industry, country, and details of your business challenge submitted via our Assessment request form or our General Enquiry form.
• Booking data: if you book a discovery call, information you provide to our third-party scheduling provider (such as name, email and selected time slot) is processed according to that provider's own privacy policy.
• AI chat assistant conversation data: if this website's AI chat assistant is active (see the "How We Share Information" section below), messages you send it are processed by our hosting provider (Cloudflare) and OpenAI to generate a response. We do not pass Assessment or Enquiry form submissions to the chat assistant, and the assistant does not retain conversation content after your reply is generated — only aggregate, non-personal usage statistics (such as total messages per month) are kept, to help us manage the service responsibly.
• Technical and usage data: IP address, browser type, device information and pages visited, collected automatically via standard web server logs and, where consented to, analytics cookies.

3. How We Use Your Information

We use personal data to:

• Respond to enquiries and assessment requests
• Schedule and manage discovery calls
• Provide information about our services where requested
• Maintain and improve this website
• Meet legal and regulatory obligations

4. Legal Basis for Processing

Where UK GDPR applies, we rely on the following legal bases: consent (for optional analytics cookies), legitimate interests (to respond to enquiries and operate our business), and contract (where processing is necessary to provide services you have requested).

5. How We Share Information

We do not sell personal data. We may share information with trusted third-party service providers who help us operate this website and respond to enquiries, including:

• Our website hosting provider (Hostinger)
• Our form-processing provider (Formspree), used to deliver Assessment and General Enquiry form submissions to us securely
• Our scheduling provider, used to manage discovery call bookings
• Our AI chat assistant infrastructure (Cloudflare, which hosts the secure backend, and OpenAI, which generates responses), if and when the chat assistant is active on this website

These providers process data on our behalf and are expected to apply appropriate security and confidentiality measures. We may also disclose information where required by law.

6. International Data Transfers

Some of our third-party service providers may process data outside the United Kingdom or European Economic Area. Where this occurs, we expect appropriate safeguards to be in place, such as Standard Contractual Clauses, in line with UK GDPR requirements.

7. Data Retention

We retain enquiry and assessment data for as long as necessary to respond to your enquiry and for a reasonable period afterwards for record-keeping purposes, unless you ask us to delete it sooner and we have no legal obligation to retain it.

8. Your Rights

Under UK GDPR, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data; object to or restrict certain processing; and request data portability. To exercise these rights, contact us using the details below.

9. Cookies

This website uses cookies as described in our Cookie Policy.

10. Children's Privacy

This website is intended for business audiences and is not directed at children. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at hello@novalynttech.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.